Eecuting Board

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Executing Board

Dr. Mark Reiff

As of International Association for College and University Education (IACUE) http://www.iacue.org/, cooperated with International Human and Privacy Rights Protection Association (IHPRPA) http://ihprpa.org/.. Greater China, Academy of Great China Economy and Trade (AGDET) is a non-profit organization.

The executing board (from 2014), Dr. Mark Reiff is a professor of Walton University, his managing direct professional experiences are as follows:

10/2012 – 9/2014 IMEC Insitute for Management Education Institut for Management Education & Culture
•,Coaching & Consulting in the areas of Strategic Marketing and •Founded 2012 in Frankfurt Teaching
Brand Management ,Corporate Culture and Social Responsibility,Leadership and Personal Skills


04/2009 一 09/2012 Manager - International Marketing (Corporate Marketing & Business Development) Employer

Key Responsibilities

Leifheit AG
Leading European provider of household appliances for cleaning,washing ,
kitchen and scales with the brands Leifheit,SOEHNLE and Dr. Oetker
ε280m turnover / 1.500 employees in 2011
﹒International Product Portfolio and Marketing Management
• Project manager business development (strategies/ implementation)
• Managing national and international marketing activites
Coordinating transnational sales projects
• Budgeting and 3 year strategic planning
Direct rep。此:1 Marketing & Communication Specia list
Team lead: 2 R&D Manager,1 Strategic Purchase Manager

10/2007 - 04/2009 Head of International Product Management
(Corporate Marketing & Communicat ions)

Employer HANIEL Group 1 Division: CWS-boco International GmbH
• Holding for 50 affiliates in 17 national divisions
Leading international provider of hygiene products & services
and exclusive professional clothing with the brands CWS and boco
.ε27.4bn turnover 158.000 employees in 2010 (Haniel Group)
.ε734m turnover / 7.800 employees in 2010 (CWS-boco Division)

Key Responsibilities • Brand & Category Management CWS
• Developing market position and brand value
• Monitoring international market and business developments
• Strategic consultant to national CEOs and Marketing Manager (Marketing strategy ,Business Development and Change)
Identification and assessment of market potentials,designing market entry

and penetration strategies (Sweden ,Germany)

•Managing international marketing & business development projects
Direct reports: 2 Product Managers,1 Marketing Support