Eecuting Board


Executing Board

Dr. Mark Reiff

As of International Association for College and University Education (IACUE), cooperated with International Human and Privacy Rights Protection Association (IHPRPA) Greater China, Academy of Great China Economy and Trade (AGDET) is a non-profit organization.

The executing board (from 2014), Dr. Mark Reiff is a professor of Walton University, his managing direct professional experiences are as follows:

10/2012 – 9/2014 IMEC Insitute for Management Education Institut for Management Education & Culture
•,Coaching & Consulting in the areas of Strategic Marketing and •Founded 2012 in Frankfurt Teaching
Brand Management ,Corporate Culture and Social Responsibility,Leadership and Personal Skills

04/2009 一 09/2012 Manager - International Marketing (Corporate Marketing & Business Development) Employer

Key Responsibilities

Leifheit AG
Leading European provider of household appliances for cleaning,washing ,
kitchen and scales with the brands Leifheit,SOEHNLE and Dr. Oetker
ε280m turnover / 1.500 employees in 2011
﹒International Product Portfolio and Marketing Management
• Project manager business development (strategies/ implementation)
• Managing national and international marketing activites
Coordinating transnational sales projects
• Budgeting and 3 year strategic planning
Direct rep。此:1 Marketing & Communication Specia list
Team lead: 2 R&D Manager,1 Strategic Purchase Manager

10/2007 - 04/2009 Head of International Product Management
(Corporate Marketing & Communicat ions)

Employer HANIEL Group 1 Division: CWS-boco International GmbH
• Holding for 50 affiliates in 17 national divisions
Leading international provider of hygiene products & services
and exclusive professional clothing with the brands CWS and boco
.ε27.4bn turnover 158.000 employees in 2010 (Haniel Group)
.ε734m turnover / 7.800 employees in 2010 (CWS-boco Division)

Key Responsibilities • Brand & Category Management CWS
• Developing market position and brand value
• Monitoring international market and business developments
• Strategic consultant to national CEOs and Marketing Manager (Marketing strategy ,Business Development and Change)
Identification and assessment of market potentials,designing market entry

and penetration strategies (Sweden ,Germany)

•Managing international marketing & business development projects
Direct reports: 2 Product Managers,1 Marketing Support